We specialize in creating custom website solutions that meet the needs of our clients.

Content Development & Editing Services

There is nothing more frustrating to a user than finding a search engine optimized website that doesn't make sense - and as a business owner, I am sure you wouldn't be happy with your user-friendly website if it had no users!

People do not read websites the same way they read printed material. They do not spend a lot of time; they scan, skim and look at headlines. When creating online content, we consider the way people read on screen. We recognize that not all visitors will enter a site through the “home” page, so the context of the copy needs to be carefully considered and written so that each page of your website has equal importance. We also take into consideration the needs of the search engines. Our services include:

• Proofread and Rewrite. Most clients will provide the content for Websketching to proofread and rewrite for the web.
• Research. Consulting and interviews with clients; reading and reviewing available printed materials and becoming familiar with our clients’ products and services; viewing competitors’ websites; identifying targeted audience.
• Content Development. Websketching will work with clients to ensure that their web content is consistent with their mission and goals, that the content will be read and remembered, and that it includes relevant information and keywords.
• Page Content. Every page has equal importance and will be written to catch the reader’s interest using headlines, highlighting, white space, short paragraphs and simple language.