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Press Releases
 Websketching On/Offline
 Best of Salem County
 2009 Emerging Business of Year
 Websketching On/Offline

Articles
 Designed for Search Engines
 Search Engine-Friendly
 Search Engine-Optimized
 Improving Website Rankings


Client Testimonial
 
website design & development for businesses in nj, pa, de website design & development for businesses in nj, pa, de
 

More than just web designers - we go the extra mile to help promote our clients' websites.

 
 

News & Newsletters

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Websketching On/Offline
October 2009 Newsletter
Learn why building trust is such an important factor in the 3 keys of online marketing. [more]

Best of Salem County
Web Master/Design 2009
Websketching voted as favorite web designer in Salem County 2 years in a row. [more]

2009 Emerging Business of Year
Websketching selected as finalist
Websketching just announced that they have been selected as one of the 2009 NJBIZ Business of the Year Award finalists in the Emerging Business of the Year category. [more]

 
 

Our Portfolio

[more websites]    

Salem County WomanThe Women of Salem County is an online magazine publication with the goal of promoting the women and woman-owned businesses
of Salem County.

 
 
Search Engine-Optimized
Part 3 of 4 - Designed for Search Engines
11/26/2007 - FOR IMMEDIATE RELEASE

Search Engine-Optimized

Search engine optimization (SEO) of your website helps visitors find your site using the targeted keywords and phrases that best describe your business. The goal of search engine optimization is for your site to be highly ranked and correctly listed within the search engines to successfully promote your website online.

Websketching uses "white hat" search engine optimization techniques that drive quality traffic to your website. White hat refers to playing by the search engines’ rules and planting seeds to organically grow websites over time. Black hat techniques focus on quick results made by using questionable or unethical means - these techniques may actually work for the short term, but once the search engines’ catch on, your website could be banned permanently.

After careful research of your industry’s keywords, we will optimize your website’s title and meta tags, content and HTML source code to rank high in the search engines for those keywords; thereby bringing targeted customers to your website. 

A search engine-optimized website:

  • focuses on what you do not who you are - your intended audience in the search engines is to be found by people who don’t know you, not people who already do;
  • uses the keywords that users are searching for;
  • uses the keywords in the title tags and body text;
  • uses the keywords at the top of the page and throughout the content;
  • usually has a simple, clean design;
  • has well-written meta tags;
  • does not happen by accident or overnight - optimization translates into tracking and tweaking the content;

next: "Improving Website Rankings"
previous: "Search Engine-Friendly"

 
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