Search Engine-Friendly
Part 2 of 4 - Designed for Search Engines
11/26/2007 - FOR IMMEDIATE RELEASE
Search Engine-Friendly
A search engine-friendly website is one that conforms to the guidelines and standards as determined by the industry and does not breach any terms of inclusion in a search engine. A search engine-friendly site should not have any barriers that block or prevent search engine bots or spiders from "crawling" your website and indexing it in its database.
A search engine-friendly website should:
- have quality and relevant content
- be easy to navigate
- have unique title tags and meta description tags
- have quality links to it from other websites
- use heading tags
- use alt tags
- have a sitemap and/or footer navigation with hyperlinked text
Some common barriers to avoid include:
- frames
- splash or intro pages
- all images - no content
- image maps
- long query strings
- javascript navigation
- incorrect HTML code
Websketching’s websites are built with the search engines, our clients, and the end-users in mind. Our content management system allows our clients to easily publish their content while creating HTML pages with keyword-rich, search engine-friendly URL’s; it gives our clients the ability to modify the title, keyword and description tags on every page of their site; it uses alt text with the images to further improve search engine-friendliness as well as to benefit the end-users.
next: "Search Engine-Optmized"
previous: "Designed for Search Engines"
